← PortfolioCooper's HawkMid-Year Review · FY26
Marketing

Segmentation Expansion based on Behavioral Insights

CH Master Project TrackerEnterpriseTraffic/Marketing System: Performance Driving Strategy (ENTERPRISE)Member behavioral performance (PARENT)Segmentation Expansion based on Behavioral Insights

Food, Wine, Events, Locations - Create an ecosystem profile to deepen our understanding and expand use cases

Stage
Not Started
Level
Level 4: Sub Project
Health
Not Started
Latest Update · Jun 18, 2026

[Mktg portfolio status 6.18] Completed cuts on Sweet Club -- now acting based on that data. Now broadening to use case discussions based on other dimensions. Opportunity to look at imbalances between wine portfolio strength/volumes vs the segmentation of Members across the wine dimensions. Complete wine by end of Q3. After wine, will move into food -- also in Q3.

Department
Marketing
Strategic Pillar
—
Executive Sponsor
Samie
Owner
Joe
IT Dependency
Unknown
IT Roadmap
Unknown
Fiscal Year / Quarter
FY26 · Q1
Timing
TBD
Start Date
—
Target End
—
Budget
—
Status
Not Started
Status Updates · 3
3 months running
In Progress/On TrackJun 18, 2026

[Mktg portfolio status 6.18] Completed cuts on Sweet Club -- now acting based on that data. Now broadening to use case discussions based on other dimensions. Opportunity to look at imbalances between wine portfolio strength/volumes vs the segmentation of Members across the wine dimensions. Complete wine by end of Q3. After wine, will move into food -- also in Q3.

In Progress/On TrackJun 18, 2026

[Mktg portfolio status 6.18] Completed cuts on Sweet Club -- now acting based on that data. Now broadening to use case discussions based on other dimensions. Opportunity to look at imbalances between wine portfolio strength/volumes vs the segmentation of Members across the wine dimensions.

In Progress/On TrackMar 23, 2026

Wine segmentation focused on Sweet Club in progress

Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26