First Time Guest Program

6.3.26 (high priority traffic activations): Team preparing options for next steps (end program; broaden pilot w/tweaks; roll out company-wide) to bring to DF on 6/29 or 7/7.

5.20.26: test launched in April. Volumes lower than anticipated, but feedback is positive from restaurants. Continuing to track results. Expect update in DF in June/July.

3.5.26 [DF]: collateral review/approval; targeting test in April

2.12.26 [DF]: scope, timing discussion (see notes)

Scope for 2026: First time guest program - what can we do for guests when it's their first time dining with us (e.g. do we buy them a glass of wine)