Retail Wine Sales Growth Initiative (ENTERPRISE/PARENT)
From BOD 11.9.22- Improve training tools, practices (digital delivery/app, improved collateral) - Increase Avg Check Size in Tasting Room/Incentivize Retail Wine Sales / Get "Selling Wine" into core training program now for go forward hires - TM incentive/recognition program
In Progress/On Track
9.9.25: Project refresh for 2025 Q4 launch (pre-holiday)
7.30.24: KO meeting this week
5.21.2024: started in discovery.
4.1.24: Renamed Retail Wine Journey per Tom R (previously: Wine Club Conversion Project: Phase 2 Invite Training & Coaching)
3.6.24: launched at GM Conference; training modules (including coaching) to follow
11.28.23: Coaching, Education (including the WC Invite Training Modules)
8.24.23: closed phase 1 (performance portal/dashboard) as complete; opened phase 2 training & coaching
Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26