← PortfolioCooper's HawkMid-Year Review · FY26
Marketing

1 Non-Member Traffic/Pipeline

CH Master Project TrackerEnterpriseTraffic/Marketing System: Performance Driving Strategy (ENTERPRISE)1 Non-Member Traffic/Pipeline5 sub-projects

Develop a foundational high quality non-member traffic system to fuel the economic engine of wine club growth

Stage
Upload
Sub-projects
5
Health
Proposed
Latest Update · Mar 23, 2026

Focused on core NM digital journeys and optimizing those experiences to maximize reservations flow through by location.

Department
Marketing
Strategic Pillar
Executive Sponsor
Tom K
Owner
Joe
IT Dependency
Unknown
IT Roadmap
Fiscal Year / Quarter
FY26 · Q1
Timing
Ongoing
Start Date
Target End
Budget
Status
Proposed
Status Updates · 2
10 months running
In Progress/On TrackMar 23, 2026

Focused on core NM digital journeys and optimizing those experiences to maximize reservations flow through by location.

ProposedSep 1, 2025

Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26