Marketing
Local Store Marketing Playbook
CH Master Project TrackerEnterpriseTraffic/Marketing System: Performance Driving Strategy (ENTERPRISE)1 Non-Member Traffic/PipelineLocal Store Marketing Playbook2 sub-projects
Develop framework for Local GTM that breaks free from A, B, C, D model and accounts for uniqueness of each location and ensure successful impact in partnership with Operators.
Health
In Progress/On Track
Latest Update · Dec 29, 2025
2026: Reset with Samie's leadership
Department
Marketing
Strategic Pillar
3 OPTIMIZE PERFORMANCE
Executive Sponsor
Samie B
Owner
Samie
IT Dependency
No
IT Roadmap
—
Fiscal Year / Quarter
FY26 · Q2
Timing
May
Start Date
—
Target End
—
Budget
—
Status
In Progress/On Track
Status Updates · 5
2y 9m running
In Progress/On TrackDec 29, 2025
2026: Reset with Samie's leadership
In Progress/On TrackJun 7, 2024
6.7.2024: Was pending LSM hire, but no longer adding resource. Addressing in-house.
In Progress/On TrackDec 24, 2023
12.8.23 YE: continuing into FY24; pending resource/hire
In Progress/On TrackDec 11, 2023
Year-end: continuing into FY24
In Progress/On TrackSep 27, 2023
7.31.23: On track at Mid Year
Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26