← PortfolioCooper's HawkMid-Year Review · FY26
Marketing

Visual Brand Guide

Marketing ProjectsBrand Expression / Execution (PARENT)Visual Brand Guide

2026 scope: Refine visual and verbal expression - ongoing

Stage
In Flight
Level
Level 3: Dept Project
Health
In Progress/On Track
Latest Update · Jun 18, 2026

[Mktg portfolio status 6.18] Copywriter hired & Matt onboard. Team is putting together evolved messaging & visual. Joe & Samie to determine what final document/deliverable should look like for guest and Member branding.

Department
Marketing
Strategic Pillar
3 OPTIMIZE PERFORMANCE
Executive Sponsor
Samie B
Owner
Samie
IT Dependency
No
IT Roadmap
—
Fiscal Year / Quarter
FY24 · Q1
Timing
deferred from FY23 Q3
Start Date
—
Target End
—
Budget
—
Status
In Progress/On Track
Status Updates · 5
2y 9m running
In Progress/On TrackJun 18, 2026

[Mktg portfolio status 6.18] Copywriter hired & Matt onboard. Team is putting together evolved messaging & visual. Joe & Samie to determine what final document/deliverable should look like for guest and Member branding.

In Progress/On TrackJun 18, 2026

[Mktg portfolio status 6.18] Copywriter hired & Matt onboard. Successful photo shoot w/Chef Matt on PB.

In Progress/On TrackJun 7, 2024

6.7.2024: Currently refining. In process.

In Progress/On TrackDec 11, 2023

year-end: complete, pending approval

In Progress/On TrackSep 27, 2023

7.31.23: On track at Mid Year

Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26