Marketing
2026 Integrated Campaign Calendar (MASTER)
Marketing ProjectsGo To Market Planning Approach/Master Calendar (PARENT)2026 Integrated Campaign Calendar (MASTER)2 sub-projects
Create unified Marketing calendar to drive consistency and reinforce big ideas across food, wine, retail & restaurant to amplify the impact of marketing efforts.
Health
Proposed
Latest Update · Jun 18, 2026
[Mktg portfolio status 6.18] Continuing to evolve it to get a better handle on last year. Building out full YoY view. Looking to complete by end of year.
Department
Marketing
Strategic Pillar
1 ACQUIRE NEW MEMBERS
Executive Sponsor
Samie B
Owner
Samie
IT Dependency
No
IT Roadmap
—
Fiscal Year / Quarter
FY26 · Q4
Timing
Ongoing
Start Date
—
Target End
—
Budget
—
Status
Proposed
Status Updates · 4
10 months running
In Progress/On TrackJun 18, 2026
[Mktg portfolio status 6.18] Continuing to evolve it to get a better handle on last year. Building out full YoY view. Looking to complete by end of year.
In Progress/On TrackMar 26, 2026
SSS plan outlined for the year, monthly campaign planning in-progress. Seasonal kick-off conducted for Summer and scheduled for Fall/Holiday '26.
In Progress/On TrackDec 29, 2025
ProposedSep 1, 2025
Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26