← PortfolioCooper's HawkMid-Year Review · FY26
Marketing

Channel/Messaging Optimization and Alignment (e.g., CRM, Social, App, SMS, Web)

Marketing ProjectsGo To Market Planning Approach/Master Calendar (PARENT)Channel/Messaging Optimization and Alignment (e.g., CRM, Social, App, SMS, Web)

Build agile test & learn muscle to optimize marketing efforts to maximize impact of campaigns.

Stage
In Flight
Level
Level 6: Day-to-Day
Health
In Progress/On Track
Latest Update · Apr 23, 2026

Optimizing Discover CH & Barrel Reserve campaign refinement complete. This is ongoing work.

Department
Marketing
Strategic Pillar
3 OPTIMIZE PERFORMANCE
Executive Sponsor
Samie B
Owner
Samie
IT Dependency
No
IT Roadmap
—
Fiscal Year / Quarter
FY26 · Q4
Timing
Ongoing
Start Date
—
Target End
—
Budget
—
Status
In Progress/On Track
Status Updates · 3
4 months running
In Progress/On TrackApr 23, 2026

Optimizing Discover CH & Barrel Reserve campaign refinement complete. This is ongoing work.

In Progress/On TrackMar 26, 2026

Optimizing Discover CH & Barrel Reserve campaigns via weekly touchbase and daily reporting share out via team

In Progress/On TrackMar 9, 2026

Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26