Marketing

CAMPAIGN: Discover CH/New Experiences (SUB)

Marketing ProjectsGo To Market Planning Approach/Master Calendar (PARENT)2026 Integrated Campaign Calendar (MASTER)CAMPAIGN: Discover CH/New Experiences (SUB)

Q1 2026 Tentpole Campaign focused on offering new experiences to members while also offering select offers to non-members to drive acquisition

Stage

Launch (Activate)

Level

Level 3: Dept Project

Health

In Progress/On Track

Latest Update · Jun 18, 2026

[Mktg portfolio status 6.18] Tech work and campaigns complete. Now considering as tools & levers that can be used going forward.

Department

Marketing

Strategic Pillar

3 OPTIMIZE PERFORMANCE

Executive Sponsor

Samie B

Owner

Joe

IT Dependency

Yes

IT Roadmap

Yes

Fiscal Year / Quarter

FY26 · Q2

Timing

Feb 2026

Start Date

—

Target End

—

Budget

—

Status

In Progress/On Track

Status Updates · 6

5 months running

CompleteJun 18, 2026

[Mktg portfolio status 6.18] Tech work and campaigns complete. Now considering as tools & levers that can be used going forward.

In Progress/On TrackApr 23, 2026

4.23.26: Non-member on track to launch next week. After that test completes, take learnings and determine what goes into Loyalty 2.0 or personalization. First phase of work is complete (member campaigns).

In Progress/On TrackMar 9, 2026

3.6.26: Feasibility conversations in progress for Non-Member phase of Discover CH. Goal is to create accounts in WINGS/Salesforce for potential Members and issue complimentary Tastings.

In Progress/On TrackFeb 6, 2026

2.3.26: Campaign is live! Monitoring activity during hyper care support.

In Progress/On TrackJan 23, 2026

1.22.26: IT Go/No Go - Proceed with new Simphony functionality. Implementation in progress with cross-functional group, on track for Feb 3 go live.

In Progress/On TrackJan 17, 2026

1.16.26 [DF]: approval on experiences and dates (Feb 3-Mar 17); agreement to pursue new Simphony functionality to restrict dayparts, etc

Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26