Innovation
Non-alcoholic Wines (product line)
Wine Innovation & Experience ProjectsWine Product Line Development & InnovationNon-alcoholic Wines (product line)
Phase 2: NA Red and White Wine Offering (still)
Health
In Progress/On Track
Latest Update · Jun 8, 2026
5.2028: Ruby Red in development.
Department
Innovation
Strategic Pillar
5 INNOVATE & EXPLORE
Executive Sponsor
Tom K
Owner
Tom K
IT Dependency
—
IT Roadmap
—
Fiscal Year / Quarter
FY26 · Q4
Timing
FY25 test
Start Date
May 1, 2023
Target End
Jan 31, 2025
Budget
—
Status
In Progress/On Track
Status Updates · 7
3y 2m running
In Progress/On TrackJun 8, 2026
5.2028: Ruby Red in development.
In Progress/On TrackOct 14, 2024
10.14.24: On track to be released in January 2025 11.22.23 (DF): move forward with tasting; identify product and move to test
In Progress/On TrackDec 6, 2023
11.22.23 (DF): move forward with tasting; identify product and move to test
In Progress/On TrackSep 26, 2023
9.21.23: Pending success, consider Non Alcohol Wine Club??? - Can ship anywhere!! (Tim)
In Progress/On TrackAug 24, 2023
8.24.23: Decision Forum 8.23 (see notes)
In Progress/On TrackJun 24, 2023
6.20.23: Decision Forum Review (see notes)
In Progress/On TrackJun 13, 2023
Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26