Curated Icons Product Series
Description $100 Bottle: High End Founder's Reserve in collaboration with CA winery partner; incorporate Yeti video concept
6.4.26: Shared volume reduction with Silver Oak. Next steps are to draft IP Agreement and kick off label design. Working with Nexterra team on potential solves for excess volume.
6.4.26: Shared volume reduction with Silver Oak. Next steps are to draft IP Agreement and kick off label design. Working with Nexterra team on potential solves for excess volume.
3.25.26: Continuing discussions to explore Antinori partnership for 2028 4.13.26 (DF): Silver Oak: Reduce production target to 4,000 cases. Set initial retail price at $99.99.
3.25.26: Continuing discussions to explore Antinori partnership for 2028
2.2026: Cakebread Chardonnay release updated to Sept 22, 2026; with Sept releases pre-holiday to follow
7.24.25: 3 Year Partnership/Release Schedule Dec 2025: Cakebread Cab Dec 2026: Cakebread Chardonnay Dec 2027: Silver Oak Dec 2028: TBD
3.28.25: Name finalized Curated Icons; launch planned for Nov 25
12.1.24: Partnership with Cakebread; launch targeted for Nov 25
3.26.24: PA&DF - reviewed approach; Tim to lead engagement with Caymus to kick off in Q2/Q3; pitch deck in development
11.28.23 (DF): C&C Member Survey complete; identifying potential partners and building pitch deck
8.24.23: Name change from $100 Bottle; next steps 1) deck and 2) survey
Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26