← PortfolioCooper's HawkMid-Year Review · FY26
Innovation

Half Bottle Concept (2027)

Wine Innovation & Experience ProjectsWine Product Line Development & InnovationHalf Bottle Concept (2027)

Half Bottle Concepts (2027) Ideas for Consideration: When you order delivery through CH, you can choose from 2-4 half bottles if you spend more than $X. Maybe we can just put them in the to-go bags as a surprise freebie based on what they order. Consider as reward for larger purchases by giving a half bottle – could even be a way to beta test new things.

Stage
Discover (Blue Sky)
Level
Level 3: Dept Project
Health
In Progress/On Track
Latest Update · Jun 8, 2026

6.8.26: Bringing wine alt packaging discussion to next week's DF, including prioritization of 375s.

Department
Innovation
Strategic Pillar
5 INNOVATE & EXPLORE
Executive Sponsor
Tom K
Owner
Tom K
IT Dependency
IT Roadmap
Fiscal Year / Quarter
FY26 · Q1
Timing
Start Date
Target End
Budget
Status
In Progress/On Track
Status Updates · 5
5 months running
In Progress/On TrackJun 8, 2026

6.8.26: Bringing wine alt packaging discussion to next week's DF, including prioritization of 375s.

In Progress/On TrackJun 1, 2026

5.29.26: Bringing wine alt packaging discussion to next week's DF, including prioritization of 375s.

In Progress/On TrackMay 4, 2026

4.29.26: Nexterra planning internal test of half spritzy bottles.

In Progress/On TrackApr 6, 2026

4.1.26: Pending Nexterra discovery; half spritzy bottles. Follow up expected mid-April

In Progress/On TrackFeb 2, 2026
Project Action

Decision Needed

Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26