Innovation
12 Nights 2027 - Product Strategy
Wine Innovation & Experience ProjectsWine Product Line Development & Innovation12 Nights 2027 - Product Strategy
Product strategy, packaging, and membership plan
Health
In Progress/On Track
Latest Update · Jun 8, 2026
6.4.26: Extended creative deadline for box by one week - due second week of July.
Department
Innovation
Strategic Pillar
—
Executive Sponsor
—
Owner
—
IT Dependency
Yes
IT Roadmap
Yes
Fiscal Year / Quarter
—
Timing
TBD
Start Date
—
Target End
—
Budget
—
Status
In Progress/On Track
Status Updates · 8
5 months running
In Progress/On TrackJun 8, 2026
6.4.26: Extended creative deadline for box by one week - due second week of July.
In Progress/On TrackJun 1, 2026
6.1.26: Creative kick off for packaging design.
In Progress/On TrackMay 20, 2026
5.13.26: 2027 lineup finalized.
In Progress/On TrackMar 30, 2026
3.25.26: One spot in 2027 lineup remaining. Desire to include Seasonal Curation; pending 1/2 spritzy bottle discovery. Expected to be finalized mid-April.
In Progress/On TrackFeb 27, 2026
2.4.26: Working to finalize lineup - one spot remaining
In Progress/On TrackFeb 19, 2026
2.19.206: Testing
In Progress/On TrackFeb 6, 2026
2.4.26: Working to finalize lineup - one spot remaining
In Progress/On TrackFeb 2, 2026
Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26