← PortfolioCooper's HawkMid-Year Review · FY26
Wine Club & Loyalty

Expired Certificate Strategy ($15, $25)

Wine Club & Loyalty ProjectsExpired Certificate Strategy ($15, $25)

Allowing restaurant managers to reopen expired $15 and $25 bday certificates. Lessens strain on field and reduces calls to M&GS. Better WC member experience.

Stage
Design (Build/Plan)
Level
Level 3: Dept Project
Health
In Progress/On Track
Latest Update · Jun 18, 2026

[Mktg portfolio status 6.18] Need to work through tactical details now that price change and red/white discontinuation complete. Walk through app vs. restaurant view experience to ensure consistency.Draft clear field guidance on grace-period handling and recovery limits.

Department
Wine Club & Loyalty
Strategic Pillar
Executive Sponsor
Samie B
Owner
Joe O
IT Dependency
Yes
IT Roadmap
Fiscal Year / Quarter
FY26 · Q2
Timing
Test or Rollout in April 26
Start Date
Target End
Budget
Status
In Progress/On Track
Status Updates · 6
3 months running
In Progress/On TrackJun 18, 2026

[Mktg portfolio status 6.18] Need to work through tactical details now that price change and red/white discontinuation complete. Walk through app vs. restaurant view experience to ensure consistency.Draft clear field guidance on grace-period handling and recovery limits.

In Progress/On TrackMay 5, 2026

5.5.26 DF: back-end 120 day configuration change approved. Small working group (Strat/Ops/Loyalty) to: Walk through app vs. restaurant view experience to ensure consistency.Draft clear field guidance on grace-period handling and recovery limits.

In Progress/On TrackApr 23, 2026

4.23.26 Joe putting together one-pager to bring to DF w/summary of approach recommendation.

In Progress/On TrackMar 30, 2026

3.23.36 (Bryan)- Meeting with Dawn and Samie w/o 3/23 to speak through business rules and strategy3.27.26- Met with Joe and will shift this to a Wine Club and Loyalty Project. Looking at giving a grace period of 30 days post expiration.

In Progress/On TrackMar 23, 2026

3.23.36 (Bryan)- Meeting with Dawn and Samie w/o 3/23 to speak through business rules and strategy

In Progress/On TrackMar 23, 2026

Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26