Innovation

DTC Wine Strategy

Strategy & Planning ProjectsDTC Wine Strategy

Shipping Wine DTC Research / Oversized Wine Bottle Concept

Stage

In Flight

Level

Level 3: Dept Project

Health

In Progress/On Track

Latest Update · Apr 14, 2026

4.14.26 DF: Follow up with VinoShipper on NY/CA legal posture and clarify and pressure-test risk allocation. Revisit DTC launch decision & timeline after Shopify plan is confirmed.

Department

Innovation

Strategic Pillar

—

Executive Sponsor

Tom K

Owner

Andrew F

IT Dependency

Yes

IT Roadmap

Biz Case Needed

Fiscal Year / Quarter

FY26

Timing

—

Start Date

—

Target End

—

Budget

—

Status

In Progress/On Track

Status Updates · 9

3y 1m running

On-holdApr 14, 2026

4.14.26 DF: Follow up with VinoShipper on NY/CA legal posture and clarify and pressure-test risk allocation. Revisit DTC launch decision & timeline after Shopify plan is confirmed.

In Progress/On TrackJan 31, 2026

1.29.26 [DF]: Alignment on regional testing (TK, Jeremy, Andrew)

In Progress/On TrackJan 2, 2026

2026: Potential revisit; validate with team

PendingJan 2, 2026

2026: Potential revisit; validate with team

CancelledOct 7, 2024

10.3.24: cancelled per Tim

On-holdSep 26, 2023

9.21.23: On hold per Tim

In Progress/On TrackAug 24, 2023

8.24.23: FY24 timing likely; future

In Progress/On TrackAug 2, 2023

7.19.23 (Legal/Matt R Mid Year): Finalizing economics; then decision on opportunity, priority, timing

In Progress/On TrackMay 24, 2023

Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26