Marketing

Blind Tasting Challenge (Behind the Label)

Stage

INACTIVE

Level

Level 3: Dept Project

Health

Complete

Latest Update · Jun 25, 2025

Behind the Label: Pilot location: Downers Grove Pilot timeline: February 24th – March 9th Launch locations: all CH locations Launch timeline: April 1st. The program concludes on April 30th

Department

Marketing

Strategic Pillar

1 ENHANCE THE CORE BUSINESS

Executive Sponsor

Linda B

Owner

Ben R

IT Dependency

—

IT Roadmap

—

Fiscal Year / Quarter

FY25 · Q1

Timing

2025

Start Date

—

Target End

Apr 1, 2025

Budget

—

Status

Complete

Status Updates · 3

1y 4m running

CompleteJun 25, 2025

Behind the Label: Pilot location: Downers Grove Pilot timeline: February 24th – March 9th Launch locations: all CH locations Launch timeline: April 1st. The program concludes on April 30th

In Progress/On TrackFeb 23, 2025

Behind the Label: Pilot location: Downers Grove Pilot timeline: February 24th – March 9th Launch locations: all CH locations Launch timeline: April 1st. The program concludes on April 30th

In Progress/On TrackFeb 14, 2025

Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26