Wine Club & Loyalty

Direct Mail Campaign Strategy

Stage

INACTIVE

Level

Level 3: Dept Project

Health

Complete

Latest Update · Oct 9, 2024

Complete

Department

Wine Club & Loyalty

Strategic Pillar

1 ENHANCE THE CORE BUSINESS

Executive Sponsor

Linda B

Owner

—

IT Dependency

—

IT Roadmap

—

Fiscal Year / Quarter

FY24 · Q2

Timing

Late April - Mid June

Start Date

—

Target End

—

Budget

—

Status

Complete

Status Updates · 2

2y 1m running

CompleteOct 9, 2024

In Progress/On TrackMay 21, 2024

5.21.2024: Test multiple offers with DM for 1 location to drive traffic

Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26